FRESH.IAM app for iPhone and iPad

The initial “+” represents what came before you.
"FRESH" is the new iteration.
"i" is for you, the individual.
"AM" represents the acknowledgement of self.
The final “+” is for what you leave behind.
+FRESH.i.AM+ is the equation we live by. The idea that you, the INDIVIDUAL are a new iteration of the “Human”, but different in the additions you make to our universe. This is not about us, this is about you and the self-affirmation every time you evoke the name. This is about your potential. Everything comes from the dark, even light, we create from this space as to be the canvas of your potential.